How to Attract More Clients and Build a Thriving Coaching Business (Without Chasing People or Underselling Yourself)
Greetings, Coaches and Speakers,
Over the years, my work in the personal development space—across live events, corporate training, and online education—has taught me a critical lesson:
People are not buying “coaching”… they’re buying transformation.
In fact, one of the biggest mistakes I see many talented life coaches and speakers make—especially here in Nigeria and across Africa—is trying to sell their time or coaching sessions as a product.
Let me be very clear:
Coaching sessions don’t sell. Results do.
People don’t wake up and say, “Ah, I need a coach today.”
They say, “I need to make more money.”
“I want to rebuild my confidence.”
“I’m tired of staying stuck in this toxic relationship or dead-end job.”
“I need to pass my IELTS or get a better life abroad.”
Do you see the difference?
Why Selling Coaching Sessions Doesn’t Work
If you’re simply offering “coaching sessions,” you’re doing what I call selling air. People can’t touch it, quantify it, or even describe what they’re buying. They don’t see value because there’s no clear outcome attached.
That’s why we need to shift from selling coaching to offering value-packed, result-oriented transformation packages.
Here’s the Better Way: Create a Signature Coaching Package
Instead of trading your time for small one-off fees, I teach my students to build what I call a Signature Coaching Package.
This is a powerful framework that:
- Focuses on a specific result your ideal client already desires
- Bundles your coaching, tools, trainings, and resources into a high-value offer
- Builds trust and credibility instantly because it’s organized, professional, and speaks to a real problem
- Commands higher fees without you ever feeling guilty or like an “impostor”
In our own business, we’ve trained over 50,000 students from more than 16 countries—including Nigeria, Ghana, South Africa, the UK, and the U.S.—using this exact method.
Benefits of a Signature Package
When you move from selling sessions to offering a well-designed transformation package, something magical happens:
- You attract better, more committed clients
- Your brand looks more professional and trustworthy
- You stop trading hours for naira or dollars—you begin earning based on value, not effort
- You build a more stable and predictable business with recurring or upfront payments
So… How Do You Create Your Signature Coaching Package?
Here’s what I teach my students and clients, step-by-step:
Step 1: Identify the Specific Result You Offer
What real problem do you solve?
What transformation can you guarantee (or confidently aim for)?
This is your gift—the best of your experience, knowledge, and story.
For example:
- If you overcame financial chaos and now live debt-free, you can offer a “6 Weeks to Financial Clarity” package.
- If you lost weight and rebuilt your confidence naturally, you can create a “Total Body & Confidence Makeover” package.
- If you help people get jobs abroad, your package might be “IELTS Coaching + Migration Path Plan”.
The clearer the outcome, the easier it is for people to say “yes” to working with you.
Step 2: Break Down Your Process
How will you help your client get from Point A (their current struggle) to Point B (their desired future)?
Map out the steps. Think of it like designing a GPS route. This becomes the curriculum, milestones, or roadmap inside your package.
For instance, your package might include:
- Weekly 1-on-1 sessions
- Templates and worksheets
- Video lessons or voice notes (WhatsApp-based for Nigeria works too)
- Accountability check-ins
- Bonus tools like an eBook or online community access
Step 3: Determine the Pricing
Most coaches undercharge because they’re pricing by the hour.
That’s a mistake. You should price based on the value of the result you help people achieve.
If your client goes from jobless to employed…
Or from shy to commanding attention on stages…
Or from ₦0 income to ₦500,000/month in sales…
You’re not selling coaching. You’re delivering transformation. That is priceless—and it must reflect in your pricing.
As a guide, a transformational package in Nigeria can range from ₦50,000 to ₦500,000+, depending on:
- Your brand positioning
- The depth of support you offer
- The result and how fast they get it
So…
The smartest coaches in the world—especially in competitive markets like Lagos, Abuja, Port Harcourt, or even in the diaspora—don’t just sell coaching.
They:
- Sell transformation
- Offer packages
- Deliver results
- And build systems that pay them predictably
If you want to become one of Nigeria’s most sought-after coaches or speakers, the journey starts by packaging your gift into something people understand, value, and want to pay for.
Need Help?
This is why I created my coaching course, an e-book and a coaching program for emerging coaches and speakers who want to build a real business—not a hustle. It’s titled the Experts MBA.
Inside the course, I walk you through:
- How to define your niche
- How to craft your signature offer
- How to build trust through content
- How to price, market, and sell ethically
- How to grow without needing 10,000 followers
We also have a private community (where I respond within 24 hours) filled with coaches, speakers, and experts just like you—committed to growing.
If you’re ready to stop selling air and start selling impact, then this course is for you.
