How Experts (and Anyone) Really Make Money
As coaches, speakers, trainers, and consultants, we’re often bombarded with complex strategies and guru-level tactics for generating income. But what if I told you that the most powerful formula for making money, one I’ve personally used and wholeheartedly recommend, is incredibly simple?
It boils down to this:
- Sell a solution (that you or someone else created).
- To people who have the problem and are willing to pay for it.
- And charge them.
“Simple”, right? I didn’t say it’s easy; I only said it’s simple.
Think about it. We often overcomplicate the process, chasing shiny new marketing techniques or elaborate sales funnels. While those can certainly play a role, the core principle remains steadfast. Find a solution, sell it to the people who need it, and collect your money happily.
Let’s break this down a bit further for clarity:
1. Identify a Problem and Craft a Solution
This is the bedrock of your earning potential. What specific pain points do your ideal clients experience? What challenges keep them up at night? Your expertise lies in offering a tangible solution to these problems. This solution could be:
- A coaching program that helps them overcome limiting beliefs.
- A workshop that teaches a specific skill.
- A consulting service that streamlines their business operations.
- A digital product like an e-book or online course that provides a step-by-step guide.
The key is that your solution directly addresses a felt need.
It doesn’t have to be groundbreaking; it just needs to effectively solve a problem. And remember, you don’t always have to create the solution from scratch. Perhaps you can curate existing solutions or partner with someone who has already developed an effective answer.
2. Connect with Those Who Have the Problem (and Wallet)
Once you have your solution, your next step is to identify and connect with the people who are actively looking for it and are willing to invest in a resolution. These are your ideal clients.
They’re not just curious; they’re in pain and seeking relief.
How do you find them?
- Understand their demographics and psychographics: Where do they hang out online and offline? What are their aspirations, fears, and frustrations?
- Speak their language: Use their terminology when describing their problems and your solutions.
- Be where they are: This could be specific social media groups, industry events, or online forums.
Crucially, focus on those who are willing to pay.
Many people have problems, but not everyone prioritizes solving them to the point of financial investment. Your marketing and communication should resonate with those ready to make that commitment.
3. Confidently Charge for Your Value
This is where many experts falter. We undervalue our knowledge, experience, and the transformative impact we can have.
If your solution truly addresses a significant problem, then it has significant value.
Don’t shy away from charging what you’re worth.
Consider:
- The depth of the problem your solution addresses.
- The results and transformation your clients will experience.
- Your expertise and the time you’ve invested in developing your skills.
Charging appropriately not only reflects your value but also signals to clients that you are a serious professional. It ensures you can continue to provide high-quality solutions and build a sustainable business.
This isn’t rocket science. It’s the fundamental exchange of value that underpins all successful transactions.
So, as you move forward in your business, remember to cut through the noise and focus on this simple, powerful formula.
What solution are you ready to offer to those who desperately need it?
