The Easiest Way to Create Your Coaching Product in 3 Days
If you’re a coach, speaker, consultant, or trainer in Nigeria looking to create a product that sells—welcome.
This article will show you how to create your own coaching product in just 3 days, even if you’re starting from scratch.
But first, let’s make sure we’re clear on what a “coaching product” really is—and why so many aspiring experts get stuck before they ever launch.
What Exactly Is a Coaching Product?
A coaching product is a structured, repeatable solution that helps your ideal client solve a specific problem.
It can be:
- A self-paced online course
- A group coaching program
- A downloadable workbook or playbook
- A live masterclass or training series
- Even a hybrid coaching + digital offer
The key is: it’s a packaged version of your knowledge—designed to produce results.
Instead of selling your time, you’re selling your expertise in a leveraged format. That’s how you move from hustling one-on-one to building a sustainable coaching business.
Why Do So Many Coaches Struggle to Launch a Product?
Here’s what I see over and over with new and even experienced coaches:
1. Overcomplication
They try to build a massive course, add too many modules, or imitate big names with huge teams. Result? Paralysis.
2. Perfectionism
They wait until it’s “just right”—perfect video, flawless graphics, a polished website. Weeks turn into months, and nothing launches.
3. No Clear Outcome
They’re unclear about what transformation their product promises. If you can’t define the result, you can’t package the process.
Mistakes That Slow You Down
- Creating content before defining the problem and promise
- Focusing on features instead of transformation
- Thinking you need to record 100 videos before you can sell
- Waiting for a fancy logo, website, or platform to start
- Trying to please everyone instead of solving a specific problem
How to Fix It (And Get Your Product Done in 3 Days)
Here’s what I teach at Fordax Business School—a simple, fast-track framework to build a coaching product that is clear, valuable, and launch-ready in just 3 days.
Day 1: Define the Core Transformation
Every great coaching product starts with one question:
“What specific result will this help my ideal client achieve?”
Forget fluff. Your product must help someone go from Point A (pain) to Point B (result).
Examples:
- From “confused job seeker” to “hired in 30 days”
- From “new coach” to “paying clients in 21 days”
- From “overwhelmed entrepreneur” to “automated business model”
Action Step: Write a clear, bold “This program helps you…” statement.
Day 2: Outline the Step-by-Step System
Once you know the transformation, break it into 3–5 core steps. These become your modules or pillars.
Example:
Program: Launch Your Coaching Brand
Steps:
- Choose Your Niche
- Create Your Offer
- Attract Your First Clients
- Deliver Results
- Automate & Scale
Each step should have a clear goal and simple actions.
Action Step: Use slides, audio, or even voice notes to create the first draft. Don’t aim for polished—aim for clear.
Day 3: Package & Launch a Beta Version
Don’t wait to build a fancy course site. Start lean.
Use:
- A PDF workbook
- A simple Zoom delivery
- A Google Drive folder
- A private Facebook or WhatsApp group
- Loom or recorded video walkthroughs
You don’t need tech. You need traction.
Action Step: Create a one-page landing or sales sheet. Then invite 5–10 beta students. Deliver the program live or drip content weekly.
Final Words from Dr. Stephen Michael
The truth is: you don’t need more information. You need implementation.
The fastest-growing coaches today are not the ones with perfect branding. They’re the ones who take imperfect action and solve real problems.
Your expertise is valuable. But without a product, you’re building a business with no structure.
Don’t spend 6 months “working on it.”
Instead—spend 3 days building it.
Launch it. Improve it. And scale it.
Want Help Creating Yours?
Join our upcoming EXPERT MBA™ Implementation Bootcamp or access our Done-With-You Product Creation System—where we help you go from idea to income in record time.
Click here to get started!
